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Case Study · Central trade fair platform

Messe Wels

Central trade fair platform with CMS, exhibitor directory, programme and digital services.

Screenshot of the Caravan Salon Austria website on the Messe Wels platform
Messe Wels – Home page

Context

Messe Wels organises several trade and consumer fairs. Its digital presence covers all websites around messe-wels.at.

Starting point

Several events, each with its own content, exhibitors and programme, need to be managed under one shared roof.

Challenge

Content, exhibitor data and programme items change constantly and must stay consistent, up to date and easy to maintain for every fair.

Solution

A central platform with a shared CMS that feeds the individual fair websites, the exhibitor directory, the programme and further digital services.

Modules

  • Trade fair CMS
  • Exhibitor directory
  • Programme and event calendar
  • Digital services
  • Interfaces

Scope and operation

Concept, development, ongoing enhancement and support of the platform across multiple events.

Result

One consistent system for all fair websites, in which editors and fair teams maintain content independently.

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